Jupiter Capital, the family office of Rajeev Chandrasekhar, is venturing into the fast-moving consumer goods (FMCG) space with a slew of wellness and leisure lifestyle products, beginning with beauty, wine, and coffee.
The house of brands will be launched under a newly incorporated company Niraamaya Life. The company wants to create a digital footprint for its wellness business with an online marketplace that will curate India-inspired luxury wellness and leisure lifestyle products and services.