Investment Philosophy  
Jupiter Capital's investment philosophy has been shaped by the entrepreneurial spirit of its founding members who have successfully demonstrated the power of innovative ideas and transforming these into high-growth valuable brands and enterprises.

Guiding Principles for the firm:
  1. Accelerated Value Creation to provide for significant returns to its Investors
  2. Sustainable Brands command value – The firm strongly believes in creation of enterprises with differentiated positioning and Brand value
  3. Agility to respond to business opportunities "in a dynamic" macroeconomic environment
  4. Resilient Strategy backed by significant Industry experience of the management team and deep research
  5. Infusion of the right resources at the right time in the investee companies