|Jupiter Capital's investment philosophy has been shaped by the entrepreneurial spirit of its founding members who have successfully demonstrated the power of innovative ideas and transforming these into high-growth valuable brands and enterprises.
Guiding Principles for the firm:
- Accelerated Value Creation to provide for significant returns to its Investors
- Sustainable Brands command value – The firm strongly believes in creation of enterprises with differentiated positioning and Brand value
- Agility to respond to business opportunities "in a dynamic" macroeconomic environment
- Resilient Strategy backed by significant Industry experience of the management team and deep research
- Infusion of the right resources at the right time in the investee companies